Buildings have weight; they are made out of solid materials, they are present and house real activities for real people. In a world that is increasingly about representation and imitation, buildings still holds the potential to ground human experience.

Design is a wonderful thing, among many other wonderful things in this world; and your house is how you live, not just how it looks.

On the other hand, a good design is what makes you smile when you open the door. So it's really important, which is why I love my job. Really. The process of designing your home could be enjoyable. It is nice to remember that building your house is building your dream. As a designer, my aim is to help my clients achieve their goals.

I studied design in Tel Aviv University, received Bsc degree in 1994 and working as a spatial designer since.

In the early part of my career I designed commercial projects, restaurants, retail, offices and residential. First in Israel, and then in England, were I lived with my family; working with international clients on high-end residential projects. Moving to NZ in 2008; I co-founded my Spatial Design practice here, working on residential and commercial projects; mainly in Auckland and Waiheke Island; and continues my design consultancy work for my long-time clients abroad.